[in-fuh-mur-shuhl, -foh-]
noun Radio and Television.
a long commercial that informs or instructs, especially in an original and entertaining manner: an infomercial on making Christmas decorations using the sponsor's brand of glue.

blend of information and commercial Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To infomercial
World English Dictionary
infomercial (ˌɪnfəˈmɜːʃəl)
a short film, usually for television, which advertises a product or service in an informative way
[C20: from info + (com)mercial]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source
American Heritage
Abbreviations & Acronyms
information commercial
The American Heritage® Abbreviations Dictionary, Third Edition
Copyright © 2005 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
Cite This Source
Encyclopedia Britannica


In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of Madison Avenue, the half-hour ads originally existed in a kind of television netherworld--shown only late at night after most consumers had gone to bed. By 1995, however, infomercials were no longer limited to appliances such as Veg-O-Matics and the Ronco food dehydrator. Their products ranged from high-priced Barbie dolls to citrus fruit, from skin- and hair-care products to diet regimens, and from investment advice to methods for improving interpersonal relationships.

Learn more about infomercial with a free trial on

Encyclopedia Britannica, 2008. Encyclopedia Britannica Online.
Cite This Source
Example sentences
White demonstrates the technology in the vintage-looking infomercial embedded above.
Thirty years ago, infomercial producers knew choice had to be avoided.
Therefore, infomercial producers should ask for materials to back up the claims in the ad.
Copyright © 2014, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature