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advertising

[ad-ver-tahy-zing] /ˈæd vərˌtaɪ zɪŋ/
noun
1.
the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.:
to get more customers by advertising.
2.
paid announcements; advertisements.
3.
the profession of planning, designing, and writing advertisements.
Also, advertizing.
Origin
1520-1530
1520-30; advertise + -ing1
Related forms
counteradvertising, noun
proadvertising, adjective
proadvertizing, adjective
self-advertising, adjective, noun

advertise

[ad-ver-tahyz, ad-ver-tahyz] /ˈæd vərˌtaɪz, ˌæd vərˈtaɪz/
verb (used with object), advertised, advertising.
1.
to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it:
to advertise a new brand of toothpaste.
2.
to give information to the public about; announce publicly in a newspaper, on radio or television, etc.:
to advertise a reward.
3.
to call attention to, in a boastful or ostentatious manner:
Stop advertising yourself!
4.
Obsolete. to give notice, advice, or information to; inform:
I advertised him of my intention.
5.
Obsolete. to admonish; warn.
verb (used without object), advertised, advertising.
6.
to ask for something by placing a notice in a newspaper, over radio or television, etc.:
to advertise for a house to rent.
7.
to offer goods for sale or rent, solicit funds, etc., by means of advertisements:
It pays to advertise.
8.
Cards.
  1. Poker. to bluff so as to make the bluff obvious.
  2. Rummy. to discard a card in order to induce an opponent to discard one of the same suit or denomination.
Also, advertize.
Origin
1400-50; late Middle English advertisen < Middle French avertiss-, long stem of avertir < Vulgar Latin *advertire, Latin advertere to advert1; the expected Middle English *advertishen probably conformed to advertisement or the suffix -ize
Related forms
advertisable
[ad-ver-tahy-zuh-buh l, ad-ver-tahy-] /ˈæd vərˌtaɪ zə bəl, ˌæd vərˈtaɪ-/ (Show IPA),
adjective
advertiser, noun
overadvertise, verb, overadvertised, overadvertising.
preadvertise, verb, preadvertised, preadvertising.
preadvertiser, noun
readvertise, verb, readvertised, readvertising.
unadvertised, adjective
well-advertised, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for advertising
  • The consumer basically follows the buck, and the advertising.
  • The deadlines listed below apply only to corporate and image advertising.
  • Big advertising agencies want to sell firms their expertise in marketing.
  • It is unethical for a publication to put forward an obviously nonscientific article as actual content, rather than advertising.
  • Even the advertising dollars have finally started trickling in.
  • At one point or another, everyone thinks they have a brilliant advertising idea.
  • The deadlines listed below apply only to display advertising.
  • The advertising industry is at long last showing definite signs of life.
  • Unfortunately, though, some people might think this is a bit of false advertising.
  • Pay-per-click advertising is big, big, big business.
British Dictionary definitions for advertising

advertising

/ˈædvəˌtaɪzɪŋ/
noun
1.
the promotion of goods or services for sale through impersonal media, such as radio or television
2.
the business that specializes in creating such publicity
3.
advertisements collectively; publicity

advertise

/ˈædvəˌtaɪz/
verb
1.
to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
2.
to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etc: to advertise a job
3.
(intransitive) foll by for. to make a public request (for), esp in a newspaper, etc: she advertised for a cook
4.
(obsolete) to warn; caution
Derived Forms
advertiser, (sometimes US) advertizer, noun
Word Origin
C15: from a lengthened stem of Old French avertir, ultimately from Latin advertere to turn one's attention to. See adverse
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for advertising

advertise

v.

early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus).

Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.

Online Etymology Dictionary, © 2010 Douglas Harper
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