1 [flak]
noun Sometimes Disparaging.
verb (used without object)
to serve as a press agent or publicist: to flack for a new rock group.
verb (used with object)
to promote; publicize: to flack a new record.

1935–40; said to be after Gene Flack, a movie publicity agent

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2 [flak]
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
flack1 (flæk)
chiefly (US), (Canadian) a press or publicity agent
[C20: of unknown origin]

flack2 (flæk)
a variant spelling of flak

flak or flack (flæk)
1.  anti-aircraft fire or artillery
2.  informal a great deal of adverse criticism
[C20: from German Fl(ieger)a(bwehr)k(anone), literally: aircraft defence gun]
flack or flack
[C20: from German Fl(ieger)a(bwehr)k(anone), literally: aircraft defence gun]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

"publicity or press agent," 1946, said to have been coined in show biz magazine "Variety" (but this is not the first attested use), supposedly from name of Gene Flack, a movie agent, but influenced by flak.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Flack resigned from the investigation the day after the vote.
They want to primary some rich guy in a suit who serves as a flack for the
  financial industry.
He was also a perpetual self-promoter who took flack for embellishing his
  exploits and hyping his accomplishments.
We also got a bit of flack on another occasion for including an attempt to do
  cladistics on sea monster reports.
Related Words
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