verb (used with object), promoted, promoting.
to help or encourage to exist or flourish; further: to promote world peace.
to advance in rank, dignity, position, etc. (opposed to demote ).
Education. to put ahead to the next higher stage or grade of a course or series of classes.
to aid in organizing (business undertakings).
to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.
Informal. to obtain (something) by cunning or trickery; wangle.

1350–1400; Middle English promoten < Latin prōmōtus, past participle of prōmovēre to move forward, advance. See pro-1, motive

promotable, adjective
promotability, noun
prepromote, verb (used with object), prepromoted, prepromoting.
self-promoting, adjective
unpromotable, adjective
unpromoted, adjective

1. abet, back, forward, advance, assist, help, support. 2. elevate, raise, exalt.

1. discourage, obstruct. 2. demote, degrade, abase. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
promote (prəˈməʊt)
1.  to further or encourage the progress or existence of
2.  to raise to a higher rank, status, degree, etc
3.  to advance (a pupil or student) to a higher course, class, etc
4.  to urge the adoption of; work for: to promote reform
5.  to encourage the sale of (a product) by advertising or securing financial support
6.  chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank
[C14: from Latin prōmovēre to push onwards, from pro-1 + movēre to move]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

late 14c., "to advance (someone) to a higher grade or office," from L. promotus, pp. of promovere "move forward, advance," from pro- "forward" + movere "to move" (see move). General sense of "to further the growth or progress of (anything)" is from 1510s. Promoter "one who
promotes" is from mid-15c.; financial sense of "one who leads in forming a company" is from 1876; sense of "one who organizes sporting or entertainment events" is attested from 1936.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
But, in theory, higher water rates can also help to promote conservation.
Instead of any diminution, there is need of a great increase of disinterested
  exertion to promote the good of others.
All the political changes of the age promote it, since they all tend to raise
  the low and to lower the high.
Indeed, it was semi-official, and called to promote the public good.
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