noun, plural pufferies.
undue or exaggerated praise.
publicity, acclaim, etc., that is full of undue or exaggerated praise.

1775–85; puff + -ery

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World English Dictionary
puffery (ˈpʌfərɪ)
n , pl -eries
informal exaggerated praise, esp in publicity or advertising

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
It is tempting to discount such a grandiose claim as typical venture-capital
Such puffery falls to the ground quickly when reality such as this article
  arrives on the scene.
Nor does the problem lie with the puffery essence of press releases.
The answers will typically be laden with puffery and nonsense.
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