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[puhf-uh-ree] /ˈpʌf ə ri/
noun, plural pufferies.
undue or exaggerated praise.
publicity, acclaim, etc., that is full of undue or exaggerated praise.
Origin of puffery
1775-85; puff + -ery Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for puffery
  • It is tempting to discount such a grandiose claim as typical venture-capital puffery.
  • Such puffery falls to the ground quickly when reality such as this article arrives on the scene.
  • Nor does the problem lie with the puffery essence of press releases.
  • The answers will typically be laden with puffery and nonsense.
  • But while those profiles are useful, some people see them as a little more than organized puffery.
  • Millions of dollars will be spent on the nationally-televised puffery of the afternoon.
  • Typical puffery from politicians to defend what their ever increasing compensation packages.
  • Eligible voters must be expected to make their own evaluations about campaign puffery.
  • Appellant bases its appeal on puffery found in public statements, rumor, and speculation.
  • While this may perhaps seem to be meaningless puffery, such statements can be used in a variety of future ways.
British Dictionary definitions for puffery


noun (pl) -eries
(informal) exaggerated praise, esp in publicity or advertising
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for puffery

"inflated laudation" [OED], 1782, from puff (v.) in its figurative sense + -ery.

Online Etymology Dictionary, © 2010 Douglas Harper
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