showtime

[shoh-tahym]
noun
the time at which an entertainment is scheduled to begin.

Origin:
show + time

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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WordNet
showtime

noun
the time at which something is supposed to begin; "they got an early start"; "she knew from the get-go that he was the man for her" [ant: middle, end
WordNet® 3.0, © 2006 by Princeton University.
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Example sentences
Homeland-Showtime's latest original series, which premiered last night-is a gripping, intelligent thriller with a lot to say.
Our little spring garden is ready for showtime--in other words, lunch.
Then, the day before showtime, the equivalent of a sprained ankle before a
  marathon threatened us: clouds.
Showtime has been able to build series around skilled actors.
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