window dressing

noun
1.
the art, act, or technique of trimming the display windows of a store.
2.
misrepresentation of something, so as to give a favorable impression: The company's list of assets included a great deal of window dressing.

Origin:
1780–90

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To window dressing
Example sentences
Colleges should also invite speakers who reflect diverse viewpoints-and not
  merely as academic window dressing.
But that's all window dressing if it can't make us care what happens to its
  characters.
And yet there was a context, and that context is not mere window dressing.
Now please find a subplot in which you play a role as something other than
  shrieking pastel window dressing.
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