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advert1

[ad-vurt] /ædˈvɜrt/
verb (used without object)
1.
to remark or comment; refer (usually followed by to):
He adverted briefly to the news of the day.
2.
to turn the attention (usually followed by to):
The committee adverted to the business at hand.
Origin
late Middle English
1375-1425
1375-1425; late Middle English a(d)verten < Old French a(d)vertirLatin advertere to pay attention, equivalent to ad- ad- + vertere to turn; ad- replacing a- a-5
Synonyms
1. allude.

advert2

[ad-vert] /ˈæd vərt/
noun, Chiefly British Informal.
Origin
by shortening
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for advert
  • Include someone who has been on the market recently to help you draft the marketing plan for the job advert.
  • The duration of their log in period may not be enough to find an advert that appeals.
  • What the moderator isn't telling you is that after each of my postings, somebody puts up a spam advert for merchandise.
  • advertisers can keep a tab of how many times each advert is seen.
  • Your advert and spam filter has gone particularly ineffective this morning.
  • Perhaps there should be a government sponsored advert ostracizing fatties.
  • For example, if the system found lots of photos, it might design a more image-heavy advert.
  • Now, the temperature is grossly non-uniform, hardly an advert for rising entropy.
  • It is not going to stop a consumer from eating it nor from a consumer from looking at an advert.
British Dictionary definitions for advert

advert1

/ˈædvɜːt/
noun
1.
(Brit, informal) short for advertisement

advert2

/ədˈvɜːt/
verb
1.
(intransitive) foll by to. to draw attention (to); refer (to)
Word Origin
C15: from Latin advertere to turn one's attention to. See adverse
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for advert
v.

mid-15c., averten "to turn (something) aside," from Middle French avertir (12c.), from Late Latin advertere (see advertise). The -d- added 16c. on the Latin model. Related: Adverted; adverting.

n.

colloquial shortening of advertisement, attested by 1860.

Online Etymology Dictionary, © 2010 Douglas Harper
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10
11
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