tag line

noun
1.
the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2.
a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
3.
Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.
Also, tagline.


Origin:
1935–40

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
tag line
 
n
1.  an amusing or memorable phrase designed to catch attention in an advertisement
2.  another name for punch line

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
Admittedly, some of my hesitation with the show had a lot to do with that
  well-known tag line.
Her words might well have served as an advertising tag line for the movie,
  which defies all comprehension.
The tag line had more to do with her place in sports.
Neither miner was wearing a safety belt and tag line.
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