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Affect heuristic - Wikipedia, the free encyclopedia
The affect heuristic is a heuristic in which current affect influences decisions. Simply put, it is a 'rule of thumb' instead of a deliberative decision. It is one of the ways in which human beings sh...
en.wikipedia.org/wiki/Affect_heuristic |
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The affect heuristic is when subjective impressions of goodness/badness act as a heuristic - a source of fast, perceptual judgments. Pleasant and unpleasant feelings are central to human reasoning, Finucane, M. L., Alhakami, A., Slovic, P., & Johnson, S. M. (2000). The affect heuristic in judgments of risks and benefits.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The affect heuristic in judgments of risks and benefits Melissa L. Finucane;
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The results suggest that the presence of the respondent’s first choice brand leads to a specific modulation of the neural brain activity, which can be described as neural correlate of Slovic’s affect heuristic concept.
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Rational Actors or Rational Fools? Implications of the Affect Heuristic for Behavioral Economics by Paul Slovic,1 Melissa L. Finucane,2 Ellen Peters,1 and Donald G. MacGregor1 1Decision Research 1201 Oak Street Eugene, Oregon 97401, USA 2Center for Health Research — Hawaii 501 Alakawa Street Honolulu, Hawaii 96817 This...
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SSRN-Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus by Michel Pham, Tamar Avnet Paper Stats: Abstract Views: 87 Downloads: 51 Download Rank: 69782 Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus...
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"As used here, affect means the specific quality of "goodness" or "badness" (1) experienced as a feeling state (with or without consciousness) and (2) demarcating a positive or negative quality of a stimulus." Slovic et al., The Affect Heuristic, Chapter 23, page 397 SLOVIC, P., et al., 2002. The affect heuristic.
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This paper is a revised version of a chapter titled The Affect Heuristic, by Paul Slovic, Melissa Finucane, Ellen Peters, and Donald G. MacGregor, published in T. Gilovich, D. Griffin, D. Kahneman, Eds. Heuristics and Biases The Psychology of Intuitive Judgment. Cambridge University Press, pp. An ea...
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Implicit attitudes toward nuclear power and mobile phone base stations: support for the affect heuristic. No differences between experts and lay people were observed. Results of the present studies are in line with the affect heuristic proposed by Slovic and colleagues.
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Paul Slovic, Decision Research and Department of Psychology, University of Oregon "Rational Actors and Rational Fools: Implications of the Affect Heuristic for Behavioral Economics"
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