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Astroturfing
[ as-truh-turf-ing ]
noun
- the act or process of installing Astroturf on a surface.
- (usually lowercase) the deceptive tactic of simulating grassroots support for a product, cause, etc., undertaken by people or organizations with an interest in shaping public opinion:
In some countries astroturfing is banned, and this includes sponsored blog posts.
astroturfing
/ ˈæstrəʊˌtɜːfɪŋ /
noun
- a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event
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Derived Forms
- ˈastroˌturfer, noun
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Other Words From
- astro·turfer noun
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Word History and Origins
Origin of Astroturfing1
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Word History and Origins
Origin of Astroturfing1
C21: from Astroturf , the artificial grass, as this is artifical grassroots support
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