[brand] 
| 1. | kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. |
| 2. | a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. |
| 3. | a mark formerly put upon criminals with a hot iron. |
| 4. | any mark of disgrace; stigma. |
| 5. | branding iron. |
| 6. | a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny. |
| 7. | a burning or partly burned piece of wood. |
| 8. | Archaic. a sword. |
| 9. | to label or mark with or as if with a brand. |
| 10. | to mark with disgrace or infamy; stigmatize. |
| 11. | to impress indelibly: The plane crash was branded on her mind. |
| 12. | to give a brand name to: branded merchandise. |
| 13. | to promote as a brand name. |
| brand (brānd) n.
[Middle English, torch, from Old English; see gwher- in Indo-European roots.] brand'er n. |
| Main Entry: | branding1 |
| Part of Speech: | n |
| Definition: | in marketing, the sum total of a company's value, including products, services, people, advertising, positioning, and culture |
| Main Entry: | branding2 |
| Part of Speech: | n |
| Definition: | in marketing, the use of logos, symbols, or product design to promote consumer awareness of goods and services |
| Example: | Branding has made companies like Apple successful. |
| Etymology: | 1913 |
