The American people said we want to extend the Bush tax cuts.
Once the technology to extend life has become available, you cannot restrict its availability.
At some point, show creator Mark Burnett made the diabolical decision to extend the show to 120 minutes.
extend ex·tend (ĭk-stěnd')
v. ex·tend·ed, ex·tend·ing, ex·tends
To straighten a limb; unbend.