View synonyms for hard sell

hard sell

noun

a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship ( soft sell ).

hard-sell

[ hahrd-sel ]

Phonetic (Standard)IPA

, hard-sold, hard-sell·ing.

to sell or advertise (something) in a forceful and insistent way:
to hard-sell new car models to reluctant buyers.
to convince (someone) in a forceful and insistent way:
to hard-sell customers on a new product.

hard sell

See soft sell
an aggressive insistent technique of selling or advertising Compare soft sell

An Americanism dating back to 1950–55

An Americanism dating back to 1955–60

As for the political class, I doubt I need to give you a very hard sell on its failure.

A bemused line reading sneaks in when you are anticipating a hammy hard sell.

No Kardashian coverlines, no hard sell on the clothes; the beautifully composed image was everything.

“People are getting bombarded,” says Baker, and the need for reform is not a hard sell with these voters.

She was there to sell her book, Hard Choices, out Tuesday, and Hard Choices got a Hard Sell.

April 23, 2024inveterate

[in-vet-er-it ]

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