A storage device manufacturer whose major products are the Zip
removable disk drives
and Ditto tape drives
. They became popular with an early product called the Bernoulli Box
These products fall in line with their focus set in 1994 "to help people manage their stuff". The company's stated aim is to create portable, fast, large and cheap storage solutions. Iomega's major competitor in the growing market for removable disks is SyQuest, who seem to always be a few weeks behind them.
In general, Iomega target the Small Office/Home Office. They are also investigating the growing digital photography
market which also needs large removable storage devices.
Iomega's president and CEO is Kim Edwards. They have nearly 2000 employees in offices world-wide. Revenue for the quarter ending Dec 1996 was $371 million and net income was $20 million.
Headquarters: Roy, Utah, USA.