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Loss Leader

 - 3 dictionary results

loss leader

 
Use Loss Leader in a Sentence
–noun
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Compare leader (def. 4).
Origin:
1920–25

Related forms:
loss-leading, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source Link To Loss Leader
loss leader  
n.  A commodity offered especially by a retail store at cost or below cost to attract customers.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Legal Dictionary

Main Entry: loss lead·er
Function: noun
: something (as merchandise) sold at a loss in order to draw customers —loss–leader adjective
Merriam-Webster's Dictionary of Law, © 1996 Merriam-Webster, Inc.
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