Sales Force Automation

Computing Dictionary

Sales Force Automation definition

business
(Sales Automation, SFA, SFFA, Sales & Field Force Automation) Software to support sales reps. The software gives sales representitives access to contacts, appointments and e-mail. It is likely to be integrated with Customer Relationship Management systems and Opportunity Management Systems.
(1999-08-20)
The Free On-line Dictionary of Computing, © Denis Howe 2010 http://foldoc.org
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