Nevertheless Apple is dumping Google, selfishly putting its feud with Google ahead of the needs of its customers.
Now, Tiger is selfishly willing to embarrass his dead father to rescue his reputation.
However, I, in an un–Eagle Scout–like desire, selfishly want something.
Let us understand what our own selfish genes are up to, because we may then at least have the chance to upset their designs. [Richard Dawkins, "The Selfish Gene," 1976]Related: Selfishly; selfishness. Cf. similar formations in German selbstisch, Swedish sjelfvisk, Danish selvisk.