And the titling is part of that, of the craziness of this whole enterprise.
Former president Jimmy Carter came under fire in 2007 for titling his book on Middle East peace Palestine: Peace or Apartheid.
c.1300, "inscription, heading," from Old French title (12c.), and in part from Old English titul, both from Latin titulus "inscription, heading," of unknown origin. Meaning "name of a book, play, etc." first recorded mid-14c. The sense of "name showing a person's rank" is first attested 1580s.
"to furnish with a title," late 14c., from title (n.). Related: Titled; titling.