accepted pairing


noun
  1. a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.

Origin of accepted pairing

1
First recorded in 1975–80

Words Nearby accepted pairing

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024