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ad feminam

[ad fem-uh-nam, -nuh m, ahd] /æd ˈfɛm əˌnæm, -nəm, ɑd/
adjective
1.
appealing to one's personal considerations or feelings about women, especially one's prejudices against them.
Compare ad hominem.
Origin
< Latin: literally, to the woman
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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