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admass

 - 1 dictionary result

ad⋅mass

[ad-mas] Chiefly British
–noun
1. high-pressure marketing in which mass-media advertising is used to reach large numbers of people.
–adjective
2. characteristic of or relating to admass.

Origin:
1950–55; ad 1 + mass
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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