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[ad-vurt] /ædˈvɜrt/
verb (used without object)
to remark or comment; refer (usually followed by to):
He adverted briefly to the news of the day.
to turn the attention (usually followed by to):
The committee adverted to the business at hand.
Origin of advert1
late Middle English
1375-1425; late Middle English a(d)verten < Old French a(d)vertirLatin advertere to pay attention, equivalent to ad- ad- + vertere to turn; ad- replacing a- a-5
1. allude. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the Web for adverting
Historical Examples
  • It will furnish me, also, with an opportunity of adverting to some errors in the work of Messrs Savigny and Corréard.

    Perils and Captivity Charlotte-Adlade [ne Picard] Dard
  • It was selfish; but I could not let you go without once adverting to the subject—'

    Heartsease Charlotte M. Yonge
  • Who sees not the significance of this, on adverting to various portions of the foreign policy of the late Government?

  • I replied something, I scarce know what, adverting to his stronger mind.

  • adverting to your letter again, I perceive that you wish for my opinion of your answer to his lordship.

  • Then, adverting to topics more cheerful, he interrogated Miss Stackpole as to her own future.

  • adverting to this judgment, it is not Derry alone that is interested in the abolition of the Irish Society.

  • Carefully form the habit of adverting to all the properties of time, place and circumstances in conversation.

  • The Reporter of characters takes a full share of gratification in adverting to these, when a certificate of the conduct is given.

  • "It doesn't work at all," said Eliphalet, adverting to his paragraph, and anticipating Sim's complaint.

    Quodlibet John P. Kennedy
British Dictionary definitions for adverting


(Brit, informal) short for advertisement


(intransitive) foll by to. to draw attention (to); refer (to)
Word Origin
C15: from Latin advertere to turn one's attention to. See adverse
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for adverting



mid-15c., averten "to turn (something) aside," from Middle French avertir (12c.), from Late Latin advertere (see advertise). The -d- added 16c. on the Latin model. Related: Adverted; adverting.


colloquial shortening of advertisement, attested by 1860.

Online Etymology Dictionary, © 2010 Douglas Harper
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