advertorial

[ad-ver-tawr-ee-uhl, -tohr-]
noun
an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

Origin:
blend of advertisement and editorial

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World English Dictionary
advertorial (ˌædvɜːˈtɔːrɪəl)
 
n
advertising material presented under the guise of editorial material
 
[C20: from advert² + (edit)orial]

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
Advertorial will clearly be labeled as such, he says.
The advertorial on cooperatives featured a four-page section of ads and editorial copy.
Nor the well-paid advertorial now so pervasive as to be barely noticeable.
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