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[ad-ver-tawr-ee-uh l, -tohr-] /ˌæd vərˈtɔr i əl, -ˈtoʊr-/
an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.
Origin of advertorial
blend of advertisement and editorial Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for advertorial
  • advertorial will clearly be labeled as such, he says.
  • The advertorial on cooperatives featured a four-page section of ads and editorial copy.
  • Nor the well-paid advertorial now so pervasive as to be barely noticeable.
British Dictionary definitions for advertorial


advertising material presented under the guise of editorial material
Word Origin
C20: from advert² + (edit)orial
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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