ad·vo·ca·cy

[ad-vuh-kuh-see]
noun, plural ad·vo·ca·cies.
the act of pleading for, supporting, or recommending; active espousal: He was known for his advocacy of states' rights.

Origin:
1375–1425; late Middle English advocacye < Medieval Latin advocātia. See advocate, -acy

non·ad·vo·ca·cy, noun
pre·ad·vo·ca·cy, noun
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Based on the Random House Dictionary, © Random House, Inc. 2013.
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World English Dictionary
advocacy (ˈædvəkəsɪ) [Click for IPA pronunciation guide]
 
n , pl -cies
active support, esp of a cause

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10
Advocacy is always a great word to know.
So is lollapalooza. Does it mean:
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
an extraordinary or unusual thing, person, or event; an exceptional example or instance.
Etymonline
Word Origin & History

advocacy
early 15c., from O.Fr. advocacie, from M.L. advocatia, noun of state from L. advocatus (see advocate).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Find a national organization and consider giving financial support or
  volunteering for hands-on work or advocacy.
Many health advocacy organizations rely on financial support from drug
  companies.
He did not confine his advocacy to abstract theory, but proposed the immediate
  establishment of such a council in this country.
The way around all this would be grassroots advocacy.
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