affinity group

noun
a group of persons affiliated with the same organization, college, etc., often receiving certain discounts or other privileges.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
They find an affinity group-or if they don't have one, they start an affinity
  group.
New affinity group promotes service, mentoring, education.
State securities regulators are warning investors to be on guard against a rise
  in affinity group fraud.
The bank will offer its products and services to customers or members of the
  affinity group under a private label.
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