agate line

a measure of advertising space, 1/14 (0.0714) of an inch deep and one column wide.

1880–85 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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agate line

space for one line of print (one column wide and 1/14 inch deep) used to measure advertising 
WordNet® 3.0, © 2006 by Princeton University.
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Example sentences
The milline rate is calculated by multiplying the cost per agate line by one million, then dividing by the circulation.
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