the act or an instance of broadcasting recorded material over radio or television.

1965–70; air1 + play Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
airplay (ˈɛəˌpleɪ)
(of recorded music) radio exposure

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
It would also be odd to respond, because it would give the idea more airplay.
Sorry to be so late with the airplay updates this week.
Record labels and performers have prospered from the free airplay provided by
  local broadcasters.
He or she may wish to incorporate portions of your message in actual airplay.
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