[uh-loo
r-muhnt] 
| 1. | fascination; charm. |
| 2. | the means of alluring. |
| 3. | the act or process of alluring. |
| al·lure (ə-lŏŏr') v. al·lured, al·lur·ing, al·lures v. tr. To attract with something desirable; entice: Promises of quick profits allure the unwary investor. v. intr. To be highly, often subtly attractive: charms that still allure. n. The power to attract; enticement. [Middle English aluren, from Old French alurer : a-, to (from Latin ad-; see ad-) + loirre, bait (of Germanic origin).] al·lure'ment n., al·lur'er n., al·lur'ing·ly adv. |