allurement

allurement

[uh-loor-muhnt]
noun
1.
fascination; charm.
2.
the means of alluring.
3.
the act or process of alluring.

Origin:
1540–50; allure1 + -ment

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
allure (əˈljʊə, əˈlʊə)
 
vb
1.  (tr) to entice or tempt (someone) to a person or place or to a course of action; attract
 
n
2.  attractiveness; appeal: the cottage's allure was its isolation
 
[C15: from Old French alurer, from lure bait, lure]
 
al'lurement
 
n
 
al'lurer
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

allurement
1540s, "means of alluring" (see allure). Meaning "act of alluring" is recorded from 1560s.
Online Etymology Dictionary, © 2010 Douglas Harper
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