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allurement

[uh-loor-muhnt] Origin

al·lure·ment

[uh-loor-muhnt]
noun
1.
fascination; charm.
2.
the means of alluring.
3.
the act or process of alluring.

Origin:
1540–50; allure1 + -ment
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Allurement is always a great word to know.
So is gobo. Does it mean:
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
a calculus or concretion found in the stomach or intestines of certain animals, esp. ruminants, formerly reputed to be an effective remedy for poison.
Collins
World English Dictionary
allure (əˈljʊə, əˈlʊə)
 
vb
1.  (tr) to entice or tempt (someone) to a person or place or to a course of action; attract
 
n
2.  attractiveness; appeal: the cottage's allure was its isolation
 
[C15: from Old French alurer, from lure bait, lure]
 
al'lurement
 
n
 
al'lurer
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Etymonline
Word Origin & History

allurement
1540s, "means of alluring" (see allure). Meaning "act of alluring" is recorded from 1560s.
Online Etymology Dictionary, © 2010 Douglas Harper
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