We should know that the term Amalek is bad not just because of whom it targets, but because of the violence it justifies.
There is a story about blotting out Amalek told in the name of the Hasidic master Zvi Elimelekh of Dinov (1783-1841).
He then went on to compare us to Amalek, the Biblical nation that God commands the Jews to annihilate.
dweller in a valley, the son of Eliphaz and grandson of Esau (Gen. 36:12; 1 Chr. 1:36); the chief of an Idumean tribe (Gen. 36:16). His mother was a Horite, a tribe whose territory the descendants of Esau had seized.