(used with a singular verb) Logic. the science of logical analysis.
(used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software: digital marketers with a strong knowledge of Web analytics;
selecting the best analytics tools.
(used with a plural verb) the patterns and other meaningful information gathered from the analysis of data:
an abundance of actionable analytics to help you deliver a better customer experience.