analytics

an·a·lyt·ics

[an-l-it-iks]
noun ( used with a singular verb ) Logic.
the science of logical analysis.

Origin:
1580–90; see analytic, -ics

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Based on the Random House Dictionary, © Random House, Inc. 2013.
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Analytics is always a great word to know.
So is callithumpian. Does it mean:
a children's mummer's parade, as on the Fourth of July, with prizes for the best costumes.
a fool or simpleton; ninny.
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