noun Rhetoric.
the use of a word in a sense opposite to its proper meaning.

1525–35; < Latin < Greek, derivative of antiphrázein to speak the opposite (anti- anti- + phrázein to speak); see phrase, sis

antiphrastic [an-ti-fras-tik] , antiphrastical, adjective
antiphrastically, adverb Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
antiphrasis (ænˈtɪfrəsɪs)
rhetoric the use of a word in a sense opposite to its normal one, esp for ironic effect
[C16: via Late Latin from Greek, from anti- + phrasis, from phrazein to speak]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin & History

1530s, from L., from Gk. antiphrasis, from antiphrazein "to express (something) by the opposite, from anti- + phrazein "to consider, to express" (root of phrase).
Online Etymology Dictionary, © 2010 Douglas Harper
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