dominant online service of the late 1990s, initialism of America Online, company name from late 1989.
One top agent notes the last huge merger in the entertainment world that he can remember was between Time Warner and aol.
We saw aol dropping in 2002 until eventually they weren't differentiated enough to even care about.
At aol, it was the equivalent of the “circulation” and “marketing” departments that ran the company.
Customers that wanted to leave aol found out that canceling the monthly fee was a headache.
He mentions advertising sales executive Jim Norton, who followed Armstrong from Google and now is running aol.
Its competitors at the time were the now-forgotten Lycos and Excite, not to mention the gorilla of its day, aol.
Media venture capitalist Alan Patricof, of the Greycroft fund, says he earned six times his investment from the aol deal.
They were sidetracked trying to figure out how to make Time Warner media assets exclusive to aol and hold up subscriptions.
Now, while her name will remain atop the division she heads, aol's "Huffington Post Media Group," she's just an employee.
Joel Keller is the editor-in-chief of the aol blog TV Squad.