assurer

assure

[uh-shoor, uh-shur]
verb (used with object), assured, assuring.
1.
to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.
2.
to cause to know surely; reassure: He assured himself that no one was left on the bus.
3.
to pledge or promise; give surety of; guarantee: He was assured a job in the spring.
4.
to make (a future event) sure; ensure: This contract assures the company's profit this month.
5.
to secure or confirm; render safe or stable: to assure a person's position.
6.
to give confidence to; encourage.
7.
Chiefly British. to insure, as against loss.

Origin:
1325–75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix

assurer, assuror, noun
interassure, verb (used with object), interassured, interassuring.
preassure, verb (used with object), preassured, preassuring.
unassuring, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To assurer
Collins
World English Dictionary
assure (əˈʃʊə)
 
vb
1.  to cause to feel sure or certain; convince: to assure a person of one's love
2.  to promise; guarantee: he assured us that he would come
3.  to state positively or with assurance
4.  to make (an event) certain; ensure
5.  chiefly (Brit) to insure against loss, esp of life
6.  property law another word for convey
 
[C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrussecure]
 
as'surable
 
adj
 
as'surer
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source
Etymonline
Word Origin & History

assure
late 14c., from O.Fr. asseurer (12c., Mod.Fr. assurer) "to reassure, calm, protect, to render sure," from V.L. *assecurar, from L. ad- "to" + securus "safe, secure" (see secure).
Online Etymology Dictionary, © 2010 Douglas Harper
Cite This Source
Copyright © 2014 Dictionary.com, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature