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Astroturfing

[as-truh-turf-ing] /ˈæs trəˌtɜrf ɪŋ/
noun
1.
the act or process of installing Astroturf on a surface.
2.
(usually lowercase) the deceptive tactic of simulating grassroots support for a product, cause, etc., undertaken by people or organizations with an interest in shaping public opinion:
In some countries astroturfing is banned, and this includes sponsored blog posts.
Origin
1985-90; Astroturf + -ing1
Related forms
astroturfer, noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for astroturfer

astroturfing

/ˈæstrəʊˌtɜːfɪŋ/
noun
1.
a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event
Derived Forms
astroturfer, noun
Word Origin
C21: from Astroturf, the artificial grass, as this is artifical grassroots support
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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