attention line

noun
a line of text after the address on a piece of correspondence, directing it to a particular person or department.

Origin:
1920–25

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
The attention line or last four digits of the account number, if any, must
  appear only on the second line of the block.
The attention line should be the second line of the address.
The attention line or last four digits of account number, if any, must appear
  only on the second line of the block.
Avoid using the attention line by using as specific an address as possible.
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