audience share

the percentage of households with television sets in use or tuned to a particular station during a specific period of time.

1970–75 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
The show's presenter says the priest is a natural who has doubled the programme's audience share.
In other words, it has dumbed down in pursuit of audience share.
The media want stories that will help them sell papers or get audience share and, thus, advertising revenues.
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