adjective Informal.
characterized by a shy, embarrassed, often provincial manner.

1930–35 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
aw-shucks (ˌɔːˈʃʌks)
seeming to be modest, self-deprecating, or shy: don't be fooled by his aw-shucks attitude
[C20: from the US interjection aw shucks, an expression of modesty or diffidence]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
We might call this the aw-shucks, gosh-darn explanation of weirdly wrong intelligence estimates.
Those who watched his career are familiar with his aw-shucks charisma and boyish affability.
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