[n. bal-ee-hoo; v. bal-ee-hoo, bal-ee-hoo]
noun, plural ballyhoos.
a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
clamor or outcry.
a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.
verb (used with object), verb (used without object), ballyhooed, ballyhooing.
to advertise or push by ballyhoo.

1830–40, Americanism; of uncertain origin

1. buildup, hoopla, fanfare; hype. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
ballyhoo (ˌbælɪˈhuː)
1.  a noisy, confused, or nonsensical situation or uproar
2.  sensational or blatant advertising or publicity
vb , -hoos, -hooing, -hooed
3.  chiefly (US) (tr) to advertise or publicize by sensational or blatant methods
[C19: of uncertain origin]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

"publicity, hype," 1908, from circus slang, "a short sample of a sideshow" (1901), of unknown origin. There is a village of Ballyhooly in County Cork, Ireland. In nautical lingo, ballahou or ballahoo (1867, perhaps 1836) meant "an ungainly vessel," from Sp. balahu "schooner."
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Its success seems directly tied to the degree in which automakers ballyhoo their winners.
You'll work faster and concentrate harder, they ballyhoo.
Scientifically speaking, the prophecies are strictly ballyhoo.
The movie is getting such stentorian ballyhoo that a lot of cinemagoers are
  likely to think less of it than it deserves.
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