bandwagon effect

Main Entry:  bandwagon effect
Part of Speech:  n
Definition:  the phenomenon of a popular trend continuing to gain popularity
Example:  A newspaper article about the popularity of merlot had the bandwagon effect.
Etymology:  after 'jumping on the bandwagon''s 21st Century Lexicon
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bandwagon effect

the phenomenon of a popular trend attracting even greater popularity; "in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity"; "polls are accused of creating a bandwagon effect to benefit their candidate" 
WordNet® 3.0, © 2006 by Princeton University.
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