| Main Entry: | bandwagon effect |
| Part of Speech: | n |
| Definition: | the phenomenon of a popular trend continuing to gain popularity |
| Example: | A newspaper article about the popularity of merlot had the bandwagon effect. |
| Etymology: | after 'jumping on the bandwagon' |
| bandwagon effect | |
noun | |
| the phenomenon of a popular trend attracting even greater popularity; "in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity"; "polls are accused of creating a bandwagon effect to benefit their candidate" |