banner ad


the flag of a country, army, troop, etc.
an ensign or the like bearing some device, motto, or slogan, as one carried in religious processions, political demonstrations, etc.
a flag formerly used as the standard of a sovereign, lord, or knight.
a sign painted on cloth and hung over a street, entrance, etc.: Banners at the intersection announced the tennis tournament.
anything regarded or displayed as a symbol of principles.
Heraldry. a square flag bearing heraldic devices.
Also called banner line, line, screamer, streamer. Journalism. a headline extending across the width of a newspaper page, usually across the top of the front page.
an open streamer with lettering, towed behind an airplane in flight, for advertising purposes.
Also called banner ad. an advertisement that appears across the top or bottom or along one side of a Web page.
leading or foremost: a banner year for crops.

1200–50; Middle English banere < Old French baniere < Late Latin bann(um) (variant of bandum standard < Germanic, compare Gothic bandwa sign; see band1) + Old French -iere < Latin -āria -ary

bannered, adjective
bannerless, adjective
bannerlike, adjective
unbannered, adjective

10. notable, record, winning, red-letter, vintage. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
banner (ˈbænə)
1.  a long strip of flexible material displaying a slogan, advertisement, etc, esp one suspended between two points
2.  a placard or sign carried in a procession or demonstration
3.  something that represents a belief or principle: a commitment to nationalization was the banner of British socialism
4.  the flag of a nation, army, etc, used as a standard or ensign
5.  (formerly) the standard of an emperor, knight, etc
6.  Also called: banner headline a large headline in a newspaper, etc, extending across the page, esp the front page
7.  an advertisement, often animated, that extends across the width of a web page
8.  a square flag, often charged with the arms of its bearer
9.  (tr) (of a newspaper headline) to display (a story) prominently
10.  (US) outstandingly successful: a banner year for orders
[C13: from Old French baniere, of Germanic origin; compare Gothic bandwa sign; influenced by Medieval Latin bannumban1, bannīre to banish]

banner ad
1.  a banner advertising a product
2.  an advert along the top of a page of a website

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

early 13c., from O.Fr. baniere (Mod.Fr. bannière) "flag, banner, standard," from L.L. bandum "standard," borrowed from a W.Gmc. cognate of Goth. bandwa "a sign" (see band (2)). Of newspaper headlines, from 1913.
Online Etymology Dictionary, © 2010 Douglas Harper
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Bible Dictionary

Banner definition

(1.) The flag or banner of the larger kind, serving for three tribes marching together. These standards, of which there were four, were worked with embroidery and beautifully ornamented (Num. 1:52; 2:2, 3, 10, 18, 25; Cant. 2:4; 6:4, 10). (2.) The flag borne by each separate tribe, of a smaller form. Probably it bore on it the name of the tribe to which it belonged, or some distinguishing device (Num. 2:2,34). (3.) A lofty signal-flag, not carried about, but stationary. It was usually erected on a mountain or other lofty place. As soon as it was seen the war-trumpets were blown (Ps. 60:4; Isa. 5:26; 11:12; 13:2; 18:3; 30:17; Jer. 4:6 21; Ezek. 27:7). (4.) A "sign of fire" (Jer. 6:1) was sometimes used as a signal. The banners and ensigns of the Roman army had idolatrous images upon them, and hence they are called the "abomination of desolation" (q.v.). The principal Roman standard, however, was an eagle. (See Matt. 24:28; Luke 17:37, where the Jewish nation is compared to a dead body, which the eagles gather together to devour.) God's setting up or giving a banner (Ps. 20:5; 60:4; Cant. 2:4) imports his presence and protection and aid extended to his people.

Easton's 1897 Bible Dictionary
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