Also called banner line, line, screamer, streamer.Journalism. a headline extending across the width of a newspaper page, usually across the top of the front page.
8.
an open streamer with lettering, towed behind an airplane in flight, for advertising purposes.
9.
Also called banner ad. an advertisement that appears across the top or bottom or along one side of a Web page.
Origin: 1200–50; Middle English banere < Old French baniere < Late Latin bann(um) (variant of bandum standard < Germanic, compare Gothic bandwa sign; see band1) + Old French -iere < Latin -āria-ary
early 13c., from O.Fr. baniere (Mod.Fr. bannière) "flag, banner, standard," from L.L. bandum "standard," borrowed from a W.Gmc. cognate of Goth. bandwa "a sign" (see band (2)). Of newspaper headlines, from 1913.