beach head's

beachhead

[beech-hed]
noun
1.
the area that is the first objective of a military force landing on an enemy shore.
2.
a secure initial position that has been gained and can be used for further advancement; foothold: The company has won a beachhead in the personal computer market.

Origin:
1935–40; beach + head

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World English Dictionary
beachhead (ˈbiːtʃˌhɛd)
 
n
1.  an area on a beach that has been captured from the enemy and on which troops and equipment are landed
2.  the object of an amphibious operation
 
[C20: modelled on bridgehead]

Collins English Dictionary - Complete & Unabridged 10th Edition
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Word Origin & History

beachhead
1940, in ref. to Ger. military tactics in World War II, from beach + head, on the model of bridgehead, but the image doesn't quite work.
Online Etymology Dictionary, © 2010 Douglas Harper
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