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8 Wintry Words to Defrost Your Vocabulary

beat the drum for

Praise, promote, publicize, as in He's always beating the drum for his division, which actually has done very well. This term transfers the literal striking of a drum for ceremonial or other purposes to touting the virtues of a person, group, or product. [ Mid-1900s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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