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Praise, promote, publicize, as in He's always beating the drum for his division, which actually has done very well. This term transfers the literal striking of a drum for ceremonial or other purposes to touting the virtues of a person, group, or product. [ Mid-1900s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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