Baron Cohen can certainly dish out embarrassment (see Posh and becks).
When a waiter asked him what he wanted to drink, he asked for a becks.
Into this vacuum, enter the becks, and the Limbaughs, and the Hannitys.
late 14c., "mute signal," from noun use of bekken (v.), variant of becnan "to beckon" (see beckon). Transferred sense of "slightest indication of will" is from late 15c.
c.1300, shortening of beckon. (v.).