blue rinse

blue-rinse

[bloo-rins]
adjective
of, for, or composed mostly of elderly women: the blue-rinse matinee audience.

Origin:
1975–80; so called from the bluish tinge produced by certain rinses used on gray hair

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World English Dictionary
blue rinse
 
n
1.  a rinse for tinting grey hair a silvery-blue colour
 
adj
2.  denoting or typifying an elderly, well-groomed, socially active, and comparatively wealthy woman

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