blue rinse


of, for, or composed mostly of elderly women: the blue-rinse matinee audience.

1975–80; so called from the bluish tinge produced by certain rinses used on gray hair Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
blue rinse
1.  a rinse for tinting grey hair a silvery-blue colour
2.  denoting or typifying an elderly, well-groomed, socially active, and comparatively wealthy woman

Collins English Dictionary - Complete & Unabridged 10th Edition
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