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blue-rinse

[bloo-rins] /ˈbluˌrɪns/
adjective
1.
of, for, or composed mostly of elderly women:
the blue-rinse matinee audience.
Origin
1975-1980
1975-80; so called from the bluish tinge produced by certain rinses used on gray hair
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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