blur-bed

blurb

[blurb]
noun
1.
a brief advertisement or announcement, especially a laudatory one: She wrote a good blurb for her friend's novel.
verb (used with object)
2.
to advertise or praise in the manner of a blurb.

Origin:
1910–15, Americanism; allegedly coined by F. G. Burgess

blurbist, noun
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
blurb (blɜːb)
 
n
a promotional description, as found on the jackets of books
 
[C20: coined by Gelett Burgess (1866--1951), US humorist and illustrator]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Etymonline
Word Origin & History

blurb
1907, coined by U.S. humorist Gelett Burgess (1866-1951) to mock excessive praise printed on book jackets. But also sometimes attributed to U.S. scholar Brander Matthews (1852-1929).
Online Etymology Dictionary, © 2010 Douglas Harper
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